Gucci Invades The Classic City

In MAGAZINE on January 4, 2012 at 3:33 am
The music industry is laced with artists claiming to be thugs, but the industry’s realest bad boy, Gucci Mane, Radric Davis, recently visited one of Athens, GA’s most popular nightspots, Sky City Lounge. When news spread that Gucci was set to be released from jail, club owners and promoters scrambled to book him. With multiple songs in rotation and some of the year’s hardest headbangers, the demand for Gucci was outrageous. Prior to his release, Sky City’s owners, Anthony and Jessica Lonon, joined the competition and began contacting his managers to feature him as one of the most popular artists to visit Athens.

After only a few months in jail, Gucci’s value skyrocketed. His booking prices were too much for many of the local club owners to consider, and with the often grimey competition amongst club promoters around the town, spending thousands of dollars to book him could’ve been the death of an establishment. The Lonon siblings knew they were gambling on the success of the event. They had no choice but to charge their patrons what some consider unreasonable prices to compensate for their investment. This ultimately could’ve been a failure.

     Once word got out that Gucci was coming the streets of Athens were set ablaze with excitement. Flyers and posters were made but word of mouth as well as street teams’ use of social media helped spread the news around Athens and the entire area of northeast Georgia. People came from as far away as Carrollton, a small town over two hours drive from Athens. Big Brother Ent, Mayham, and host, Da Infamous Tony Bradford, along with several other promotion teams, pulled together to make the night a huge success.
The atmosphere inside and outside the club was electric as Gucci stepped off his shiny black tour bus with his entourage in tow. Comfortably decked out in an old school red and white Adidas Superstar jumpsuit, Gucci could be easily identified by his iced-out ice cream cone medallion and matching facial tat. He received a welcome worthy of Barack Obama as he strolled red-carpet style from the door straight to the stage. He sank back into the cushy khaki-colored leather sectional that was in the onstage VIP as his label-mate Slim Duncan warmed the crowd up. His rider of Ciroc, Moet, Heineken, Hennessy, Coronas, Bud Lights, Grey Goose, and bottled waters went quickly while cigarillos were being broken down and reconstructed with high octane herbals.
Throughout the night, Gucci watched the crowd, quietly bopping his head and enjoying the moment. His eyes lay low and his cup stayed full. As Jessica Lonon joined him on stage, the chemistry of the audience was entrancing. The bartenders at Sky City Lounge fought through crowds to bring him bottles of Ciroc after they ran out. There were about thirty people onstage in his entourage.
Gucci didn’t speak much. But his eyes lit up when one of the club’s taller bartenders stepped on stage. After taking a few pictures with Lonon and the other bartenders, he asked her for her information and told her he wanted to keep in touch. He was adamant in his approach. He kept his arm around Ms. Lonon, forging somewhat of a bond between the two.
His cool demeanor reiterated his recent explanation of facial tattoo of an ice cream cone, “because I’m cool as ice.” While the club was in full throttle, he calmly posed for pictures without hesitation with every fan who asked. When a girl mentioned it was her birthday, he gave her a hundred dollar bill. The Birmingham native showed his southern hospitality that night.
Although Gucci is back in jail just a couple months after visiting us, we’re still waiting for his return, and we look forward to bringing you that interview when he’s released. Stay tuned to the Jess Choppin’ it Up Show for celebrity interviews every Tuesday at 7:30pm on channel 23 Charter cable on. Until then…..chop-chop baby.

– Jess Lonon

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